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Blog – Your compass for digital transformation: practical insights from strategy to implementation

Practical insights into ERP, PLM, CRM, and process optimization – for executives and functional leaders in the manufacturing mid-market:

Digital transformation does not happen in the server room, but where processes, people, and systems come together. In our blog, we share practical insights from more than two decades of consulting experience in the mid-market – showing how ERP, PLM, and CRM initiatives can be implemented in a way that creates real impact.

We deliberately write for managing directors, business owners, and functional leaders in production, engineering, procurement, sales, and logistics – not primarily for IT departments. The key levers are not found in system architectures, but in answering three fundamental questions: Which processes are currently limiting growth? Which data will we need for efficiency and AI in the future? And which software will support our business model over the next 10 to 15 years?

Digital transformation is a leadership responsibility. Our blog provides clear guidance: structured, methodical, vendor-neutral – and consistently focused on the business perspective rather than the technical one. New articles are published regularly. If you have questions about a specific initiative or are looking for a sparring partner, we look forward to hearing from you.

01
Welcome to the Zoo. Why Every Company Has One.
Before talking about new software investments, it’s worth understanding what’s already in place. And that’s exactly what very few companies truly know. With this article, we’re launching a five-part series that rethinks the tool landscape in mid-sized businesses—self-critical and with the courage to start from a clean slate.
02
How to Get PLM Selection Right: The 7-Phase Process from Strategy to Contract
PLM selection without methodology is like building without blueprints. From strategic preparation through MoSCoW requirements to PoC and TCO assessment: how a structured 7-phase selection process works in practice.
03
Why PLM Selection Fails: Cost Traps, Integration Gaps, and the Underestimated 15-Year Decision
40–70% of PLM projects miss their targets. Not because of the software - because of the methodology. The 5 cost traps, the 4 forgotten integration points, and why PLM selection is a 15-year decision that demands leadership.
04
From Excel Chaos to AI Readiness
Companies invest in AI, but often fail due to poor data quality and a lack of system integration. Without clean, connected foundations across ERP, PLM, and CRM, efficiency and innovation fall short. Only a solid data foundation truly unlocks the value of technology and AI.
05
The AI Reality 2026: Between Hype and Hard Truth
Many AI projects don't fail because of the technology — they fail because of chaotic data and siloed systems. Modern ERP and CRM systems are becoming the critical foundation for successful AI initiatives and sustainable digitalisation.